How To Get Traffic

How To Get Traffic

by Jim Daniels

Once you have a decent product or service to promote online, success or failure comes down to one simple equation...

...Traffic

Without website traffic you can pack up your site and call it quits. A site without traffic is like a cocktail lounge without a liquor license. Your shelves can be stocked full of the best stuff in the world, but you just can"t sell any of it. Talk about frustration! And believe me, it"s a frustration that many cyberbusiness owners know too well.

This article will teach you how to get traffic to your website. Whether you have a site up already, or are just considering it, bookmark this article. I"ve tried just about every online promotion method there is and I know what works and what doesn"t. If you"re new to the web, you"ll learn a lot here, all at once. If you"ve been at it a while, this tip should point you to at least one new traffic generator.

For starters, there are the free promotion methods and the ones you pay for. I"ve separated the two below for you. Further details on each promotion method can be investigated at the listed URLs.


* Paid Promotion Methods:


Bulk Email

I won"t go there. Too risky. If you"re considering it, let me ask you this... In the real world, would you consider ticking off hundreds of people to gain one new customer? How about if other businesses owners had already been sued for doing the same thing? Enough said.

More info: http://bizweb2000.com/email.htm


Autoresponders

I started my online marketing campaign with just a handful of autoresponders. (Hey, it was before the web was real popular!) The fact is, email is still the number one marketing tool and smart autoresponders are simplifying things like follow up and personalization. I still use autoresponders and recommend them for any business owner.

More Info: http://bizweb2000.com/autoresp.htm


Ezine advertising

Still a bargain. Have you noticed the larger companies jumping on the ezine advertising bandwagon? They know the value of a dollar. For a few thousand bucks they can take out a half-page ad in ONE magazine offline. For the same price they can advertise in multiple ezines and reach literally hundreds of thousands of prospects, faster and cheaper.

More Info: http://bizweb2000.com/ezine.htm


Banner advertising

I"ve tried a few banners over the years. The few campaigns I"ve run have not been raging successes. Although I"m not down on paying for banners at other sites, the fact is I"ve found cheaper and more powerful promotion methods. I believe that banner advertising is great for branding. When I start buying roadside billboard space like Pepsi or Toyota, I may go heavy into banner advertising. (Okay, maybe I"m getting ahead of myself.)

More Info: http://bizweb2000.com/results.htm


Opt-in E-List Rental

Here"s a promotion method that works. It can be costly but it does pull in sales. Just visit www.postmasterdirect.com -- arguably the net"s most prominent opt-in list services provider, and click on "success stories". There you"ll see an unsolicited testimonial from yours truly. Although I don"t shell out big bucks too often (I"m cheap!) I do use opt-in services when I need a quick boost in sales.

More Info: