Thursday, January 29, 2009

PopUp Tooltip Window Generator

PopUp Tooltip Window Generator
Generates HTML and JavaScript for opening a Tooltip Window when the mouse hovers over a hyperlink.

if (window.focus) { self.focus(); } function generateCode() { if (document.form1.url.value == ''){alert('Enter a URL...');return;} if (document.form1.name.value == ''){alert('Enter a neme for the tooltip window...');return;} if (document.form1.height.value == ''){alert('Enter window height...');return;} if (document.form1.width.value == ''){alert('Enter window width...');return;} var text ='\n'; text += 'var version4 = false\;\n'; text += 'if(navigator.appVersion.charAt(0) == "4") version4 = true\;\n'; text += '\n'; text += 'function displayPopup(url,name,height,width,evnt) {\n'; text += ' var properties = "toolbar=0,location=0,height="+height\;\n'; text += ' properties = properties+",width="+width\;\n'; text += ' if(evnt != null) {\n'; text += ' if(navigator.appName == "Microsoft Internet Explorer") {\n'; text += ' properties = properties+",left="+(evnt.screenX + 10)\;\n'; text += ' properties = properties+",top="+(evnt.screenY + 10)\;\n'; text += ' }else {\n'; text += ' properties = properties+",left="+(evnt.screenX - pageXOffset + 10)\;\n'; text += ' properties = properties+",top="+(evnt.screenY - pageYOffset + 10)\;\n'; text += ' }\n'; text += '}\n'; text += 'popupHandle = open(url,name,properties)\;\n'; text += '}\n'; text += 'function closePopup() {\n'; text += ' if(popupHandle != null && !popupHandle.closed) popupHandle.close()\;\n'; text += '}\n'; document.form1.head.value = document.form1.s1.value + text + document.form1.s2.value; var code = '

Pop Up Window Generator

Pop Up Window Generator
Generates HTML and JavaScript needed to open a pop up windows with options.

function x08226313(form){var address=document.form1.url.value;var op_tool=(document.form1.tool.checked==true)?1:0;var op_loc_box=(document.form1.loc_box.checked==true)?1:0;var op_dir=(document.form1.dir.checked==true)?1:0;var op_stat=(document.form1.stat.checked==true)?1:0;var op_menu=(document.form1.menu.checked==true)?1:0;var op_scroll=(document.form1.scroll.checked==true)?1:0;var op_resize=(document.form1.resize.checked==true)?1:0;var op_wid=document.form1.wid.value;var op_heigh=document.form1.heigh.value;var option="toolbar="+op_tool+",location="+op_loc_box+",directories=" +op_dir+",status="+op_stat +",menubar="+op_menu+",scrollbars="+op_scroll+",resizeable="+op_resize +",width="+op_wid+",height="+op_heigh;var a=""+"\n"+"\n";document.form1.ViewScript.value=a+b;var win3=window.open("","CustomWindow",option);var win4=window.open(address,"CustomWindow");}function x0653(form){document.form1.wid.value="";document.form1.heigh.value="";}

META Tags and Search Engines

META Tags and Search Engines
META Tags and Search Engines

Before posting or submitting pages to search engines, indexes and directories using robots, follow this short guide to achieve the desired result:

Before submitting your site, please check the following:

* Web Page Title - The title of your web page is the text that appears between the HTML tags. The search results display this title when your web page is listed. <br /> * Web Page Description - The web page description is the first 200 characters after the HTML <BODY> tag that appear on your web page. The search results display these words when your web page is listed. <br /> Therefore, these words should accurately describe the intent of your web page. <br /> <br />When you submit your web page URL, it will be added to the World Wide Web the next time the index of the respective search engine is updated. Note: It can take up to several weeks until this update is made ... thus, don’t be in a hurry if your page doesn’t appear at once in the listings. Once the update is made users can search for your page from the World Wide Web on the home page of the respective search engine. <br /> <br />Note: Some commercial Internet Service Providers may use a robots.txt file to prevent web robots from indexing their users’ web pages. You can check to see if a server has a robots.txt file by entering your domain name/robots.txt in the Go To or Location box of your browser, for example <br />http://www.myurl.com/robots.txt <br /> <br />If your server is using a robots.txt file and the page you submit is protected by it, then your page can not be added. <br /> <br />Categories of Sites <br /> <br />By sending your web page URL to a search engine, your page will also be considered for categorization under popular topics or, and select or index pages. <br /> <br />Using META Tags to Describe Your Page <br /> <br />Specifying an exact description to use: <br />You can create a description for your web page, rather than having the search engine’s robot use the first 200 characters. Use the <META> tag within the <HEAD> element to do this. The basic syntax is: <br /><META name="description" content="Write your description here"> <br /> <br />Do not use any HTML tags within the description or content part of the META tag. <br /> <br />Suppose the HTML at the top of your web page looked like: <br /><HEAD> <TITLE>My Company Home Page

the following title and description would appear when your page is listed:

My Company Home Page
Home of the World’s Greatest Widget

Specifying keyword phrases:
You can use a second tag to specify keyword phrases that further describe your web page. The basic syntax is:


For example, if the HTML at the top of your web page looked like:
Acquire Home Mortgae

then the search robot will take them into account when it indexes your page. Using the tag to add keywords to your page simply allows you to provide extra information about your page without that information appearing to the reader.

Please note that the robot indexes your entire page (except any text within comments), regardless of whether or not you include a description or keywords in the tags.
The words in the tags are indexed in addition to the rest of the document.
Notes on Using Tags and Images

* Length of Description and Keywords
Your description can include up to 200 characters of text. The keywords can include up to 1000 characters of text. Those figures are typical but vary from robot to robot.
* Overusing Keywords
Do not repeat the same keyword more than 7 times in the tag. If you do this, the robot will ignore the entire list of keywords.
* Sites using Frames
In your main HTML file (the file containing the tags), you should include a description of your site using tags. Make sure that your description and keywords adequately summarize the contents of the frames on your page.
* Pages using JavaScript
If JavaScript functions make up the first 200 characters on your page, you should use tags to provide a description for your page.
* Pages using Images
The robot also indexes the ALT attribute in the tag. If your site mainly consists of graphics, you can also use the ALT attribute to describe your page. For example: photo of 1997 Edsel

Changing the Title and Description

If you want to change the title or description of your web page, make the changes on your page and they will automatically be incorporated into the index the next time the respective Web index is updated.
Search Engine Relevance Rules

The relevance rules vary from search engine to search and can change in any given search engine from time to time. The relevance rules are strictly guarded trade secrets and must be determined by careful experimentation when submitting URLs. This requires a lot of testing. But since the rules change, the testing must be ongoing. I do much testing of search engines and can give a fairly good impression of what the rules are as I write. It is easiest to test the relevance rules of sites that respond rapidly to a site submission. For this reason, Altavista has the most understood relevance rules of any search engine. Here are some known relevance rules:

Altavista-gives greatest relevance to the titles as defined by tags. After that it gives priority to headers, starting with header level 1 <H1> and moving up. Last of all it gives priority to the contents of text and META tags, with greatest weight given to text at the top (any META tags). This heirarchy defines the skeleton of the result list returned by Altavista. Within each of these level, timeliness (when a site was submitted) determines the order of the results. In the past the latest submissions were returned first, but that resulted in much promotional material cluttering the database. So in December 1996 Altavista inverted the relevance of timeliness. This had lots of ramifications. For me it means that most of the hits from people to my sites from Altavista come from people with fetishistic depravities. Descriptions in description META tags are returned as summaries. <br /> <br />Webcrawler-a primitive search engine that appears to give relevance to simply the number of occurrences of a string in a document without regard to placement in the document. This means large pages consistently are at the top of results returned from Webcrawler. Webcrawler ignores META tags and timeliness is not a consideration. Machine-calculated samples of text are returned as summaries. <br /> <br />Infoseek-This search engine appears to give extra weight to META tags, but not to titles or other heirarchies of text. Key words appearing near the beginning of a file have high relevance values. This works to the advantage of straight text files since HTML files must begin with and other strings that do not relate to the content. Simple repetition of keywords in the text or META tags seems to work miracles in getting sites to the top of relevance. Timeliness is a weak factor at most. Descriptions in description META tags are returned as summaries. <br /> <br />Magellan-gives greatest relevance to the titles as defined by <TITLE> tags. Then it gives priority to keywords which must be entered when submitting a site to Magellan. Finally it takes into account to the number of instances of words in the text. Timeliness is not a consideration. The first few dozen words of text are returned as summaries. Magellan is more upfront about their relevancy rules than most and have included some information in their FAQ. <br /> <br />Hotbot-This search engine appears to give some weight to META tags, but not to titles or other heirarchies of text. Timeliness may be a factor, but it is not a big one. The ratio of a searched for word to other words in the content is decisive in determining relevance. Descriptions in description META tags are returned as summaries. <br /> <br />Lycos-appears to give relevance to the number of occurrences of a string in a document within the first 200 words of the document. Lycos appears to ignore META tags. Somewhat more relevance is given to the latest submissions. The first few dozen words of text are returned as summaries. <br /> <br />Excite-appears to give relevance to the number of occurrences of a string in a document with most relevance to contents near the top of a page. Timeliness may or may not be an issue. Excite’s robot spider is especially active in changing sites. Excite appears to ignore META tags. Machine-calculated samples of text are returned as summaries. <br /> <br />Opentext-appears to give relevance to the number of occurrences of a string in a document with most relevance to contents near the top of a page. The first few dozen words of text are returned as summaries. <br /> <br />Yahoo-Unlike most modern web databases, Yahoo is assembled by real humans. Relevance is returned in a hierarchical way with rank being the whim of the individuals compiling the index. Brief human-written descriptions or nothing at all are returned as summaries. <br />Search Engine Update Frequency and activity Level <br /> <br />Altavista-the spider (Scooter) lies dormant for long periods but the database is updated nightly with the manual submissions made that day. There is a limit on the number of submissions per domain per day. <br /> <br />Webcrawler-both the spider and updating process seem to have been completely dormant since the Summer of 1996. For this reason URLS in the index are few in number and out of date. <br /> <br />Infoseek-there doesn’t appear to be a spider associated with Infoseek, but it updates its database regularly, every two weeks or less. <br /> <br />Magellan-unlike most of the other search engines, Magellan is not a search engine whose database is constructed with the help of robots. Like Infoseek, it relies wholly on submissions by web authors. Magellan does not appear to update its index very often. <br /> <br />Hotbot-the spiders are not particularly active for Hotbot, but Hotbot updates its database regularly. <br /> <br />Lycos-Lycos spiders sites that are submitted, but does not track links off the server of sites submitted. The database is updated every few weeks or so. <br /> <br />Excite-has the most active spider of all, and so its database is always very current. Submissions to the Excite database are also accounted for relatively rapidly, in a week or two. <br /> <br />Opentext-both the spider and database updates seem to be dormant or chaotic at best. <br /> <br />Yahoo-these days, to get in this database requires being a part of the Web good old boy network: being mentioned in magazines or by others regarded as cool in the hot web sites. It’s also possible to get your URL mentioned in Yahoo when new levels in the heirarchy are created. You see, Yahoo’s human surfers consult other search engines (particularly Altavista) to find URLs to place on the new pages. <div style='clear: both;'></div> </div> <div class='post-footer'> <div class='post-footer-line post-footer-line-1'> <span class='post-author vcard'> Posted by <span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://www.blogger.com/profile/06779520070757414712' itemprop='url'/> <a class='g-profile' href='https://www.blogger.com/profile/06779520070757414712' rel='author' title='author profile'> <span itemprop='name'>saebaryo</span> </a> </span> </span> <span class='post-timestamp'> at <meta content='http://webmasterbox.blogspot.com/2009/01/meta-tags-and-search-engines.html' itemprop='url'/> <a class='timestamp-link' href='https://webmasterbox.blogspot.com/2009/01/meta-tags-and-search-engines.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2009-01-29T06:16:00-08:00'>6:16 AM</abbr></a> </span> <span class='post-comment-link'> <a class='comment-link' href='https://webmasterbox.blogspot.com/2009/01/meta-tags-and-search-engines.html#comment-form' onclick=''> No comments: </a> </span> <span class='post-icons'> <span class='item-control blog-admin pid-265122521'> <a href='https://www.blogger.com/post-edit.g?blogID=4068764738376407616&postID=2587309128498521278&from=pencil' title='Edit Post'> <img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/> </a> </span> </span> <div class='post-share-buttons goog-inline-block'> </div> </div> <div class='post-footer-line post-footer-line-2'> <span class='post-labels'> </span> </div> <div class='post-footer-line post-footer-line-3'> <span class='post-location'> </span> </div> </div> </div> </div> <div class='post-outer'> <div class='post hentry uncustomized-post-template' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'> <meta content='4068764738376407616' itemprop='blogId'/> <meta content='4957218938815293498' itemprop='postId'/> <a name='4957218938815293498'></a> <h3 class='post-title entry-title' itemprop='name'> <a href='https://webmasterbox.blogspot.com/2009/01/how-to-get-traffic.html'>How To Get Traffic</a> </h3> <div class='post-header'> <div class='post-header-line-1'></div> </div> <div class='post-body entry-content' id='post-body-4957218938815293498' itemprop='description articleBody'> How To Get Traffic<br /><br />by Jim Daniels<br /><br />Once you have a decent product or service to promote online, success or failure comes down to one simple equation...<br /><br />...Traffic<br /><br />Without website traffic you can pack up your site and call it quits. A site without traffic is like a cocktail lounge without a liquor license. Your shelves can be stocked full of the best stuff in the world, but you just can"t sell any of it. Talk about frustration! And believe me, it"s a frustration that many cyberbusiness owners know too well.<br /><br />This article will teach you how to get traffic to your website. Whether you have a site up already, or are just considering it, bookmark this article. I"ve tried just about every online promotion method there is and I know what works and what doesn"t. If you"re new to the web, you"ll learn a lot here, all at once. If you"ve been at it a while, this tip should point you to at least one new traffic generator.<br /><br />For starters, there are the free promotion methods and the ones you pay for. I"ve separated the two below for you. Further details on each promotion method can be investigated at the listed URLs.<br /><br /><br />* Paid Promotion Methods:<br /><br /><br />Bulk Email<br /><br />I won"t go there. Too risky. If you"re considering it, let me ask you this... In the real world, would you consider ticking off hundreds of people to gain one new customer? How about if other businesses owners had already been sued for doing the same thing? Enough said.<br /><br />More info: http://bizweb2000.com/email.htm<br /><br /><br />Autoresponders<br /><br />I started my online marketing campaign with just a handful of autoresponders. (Hey, it was before the web was real popular!) The fact is, email is still the number one marketing tool and smart autoresponders are simplifying things like follow up and personalization. I still use autoresponders and recommend them for any business owner.<br /><br />More Info: http://bizweb2000.com/autoresp.htm<br /><br /><br />Ezine advertising<br /><br />Still a bargain. Have you noticed the larger companies jumping on the ezine advertising bandwagon? They know the value of a dollar. For a few thousand bucks they can take out a half-page ad in ONE magazine offline. For the same price they can advertise in multiple ezines and reach literally hundreds of thousands of prospects, faster and cheaper.<br /><br />More Info: http://bizweb2000.com/ezine.htm<br /><br /><br />Banner advertising<br /><br />I"ve tried a few banners over the years. The few campaigns I"ve run have not been raging successes. Although I"m not down on paying for banners at other sites, the fact is I"ve found cheaper and more powerful promotion methods. I believe that banner advertising is great for branding. When I start buying roadside billboard space like Pepsi or Toyota, I may go heavy into banner advertising. (Okay, maybe I"m getting ahead of myself.)<br /><br />More Info: http://bizweb2000.com/results.htm<br /><br /><br />Opt-in E-List Rental<br /><br />Here"s a promotion method that works. It can be costly but it does pull in sales. Just visit www.postmasterdirect.com -- arguably the net"s most prominent opt-in list services provider, and click on "success stories". There you"ll see an unsolicited testimonial from yours truly. Although I don"t shell out big bucks too often (I"m cheap!) I do use opt-in services when I need a quick boost in sales.<br /><br />More Info: <div style='clear: both;'></div> </div> <div class='post-footer'> <div class='post-footer-line post-footer-line-1'> <span class='post-author vcard'> Posted by <span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://www.blogger.com/profile/06779520070757414712' itemprop='url'/> <a class='g-profile' href='https://www.blogger.com/profile/06779520070757414712' rel='author' title='author profile'> <span itemprop='name'>saebaryo</span> </a> </span> </span> <span class='post-timestamp'> at <meta content='http://webmasterbox.blogspot.com/2009/01/how-to-get-traffic.html' itemprop='url'/> <a class='timestamp-link' href='https://webmasterbox.blogspot.com/2009/01/how-to-get-traffic.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2009-01-29T06:15:00-08:00'>6:15 AM</abbr></a> </span> <span class='post-comment-link'> <a class='comment-link' href='https://webmasterbox.blogspot.com/2009/01/how-to-get-traffic.html#comment-form' onclick=''> No comments: </a> </span> <span class='post-icons'> <span class='item-control blog-admin pid-265122521'> <a href='https://www.blogger.com/post-edit.g?blogID=4068764738376407616&postID=4957218938815293498&from=pencil' title='Edit Post'> <img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/> </a> </span> </span> <div class='post-share-buttons goog-inline-block'> </div> </div> <div class='post-footer-line post-footer-line-2'> <span class='post-labels'> </span> </div> <div class='post-footer-line post-footer-line-3'> <span class='post-location'> </span> </div> </div> </div> </div> <div class='post-outer'> <div class='post hentry uncustomized-post-template' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'> <meta content='4068764738376407616' itemprop='blogId'/> <meta content='4204191426485428342' itemprop='postId'/> <a name='4204191426485428342'></a> <h3 class='post-title entry-title' itemprop='name'> <a href='https://webmasterbox.blogspot.com/2009/01/wheres-all-this-traffic-coming-from.html'>Where's all this traffic coming from?</a> </h3> <div class='post-header'> <div class='post-header-line-1'></div> </div> <div class='post-body entry-content' id='post-body-4204191426485428342' itemprop='description articleBody'> Where's all this traffic coming from?<br /><br />By Jim Daniels<br /><br />Thus far, June 1998 has been one of my most productive months ever. (Who says summer is swoon time for small businesses?) Although my final server stats are not in yet, based on sales increases and new gazette subscribers, bizweb2000.com visitor numbers will approach 100,000 for the first time this month.<br /><br />Time to take a hard look at why...<br /><br />As promised, I will do this from time to time and reveal exactly where my web site traffic is coming from.<br /><br />My faithful readers will then be able to learn what works for me and what doesn"t. In turn, you"ll be able to copy my most effective methods and spend less time on the stuff that"s marginal.<br /><br />I won"t go into deep detail on all the statistics, just the bottom line stuff. I don"t want to bore you, I want to get to the "how I"m doing it" as quickly as possible.<br /><br />As I mentioned, this month has been busy at bizweb2000.com. In the last three weeks over 800 new subscribers have joined the gazette. (Welcome newcomers!) This is nearly double the usual signup rate. These new signups are the best way I get a grip on where the traffic is coming from. Nearly all who subscribe, fill in the form revealing exactly where they learned of us. No server log can do that!<br /><br />So, here are the results. What"s hot and what"s not...<br /><br />Direct email: A few weeks ago we mentioned that we"d had great results with the www.jokeaday.com email list. So, this month we tried a few more. Here are the ezines that yielded the best results:<br /><br />An oracle humor ezine ad http://www.oraclehumor.com/ brought in about 60 new subscribers and a healthy surge in sales.<br /><br />Kevin Needham"s A.I.M. Ezine produced a landslide of subscribers (over 100!) with their new press release feature. http://www.inetexchange.com/inet-mailer.htm<br /><br />Oh yeah, while we"re on the subject of direct email, I must mention my own zine, the BizWeb Gazette. It"s my best direct email tool - I use it every week! Anyone who is serious about doing business online should start their OWN house list and contact it regularly. Need help getting started? Visit: http://www.bizweb2000.com/contact.htm<br /><br /><br />Article submissions: This month many ezine editors published recent articles I wrote about my cybermarketing experiences. (Thanks Y"all!)<br /><br />Just last week, an article I submitted to InternetDay was used the very next day and resulted in 80+ new subscribers and a rush of site traffic. http://www.internetday.com/<br /><br />If you are not already writing and submitting articles on your area of expertise, I suggest you start! There are literally 1000"s of zines on any topic imaginable. To find ezines related to what you are writing about, visit: http://www.meer.net/~johnl/e-zine-list/keywords/<br /><br />Consider arranging your articles at your site for ezine editors and webmasters. See my "free content" page at http://bizweb2000.com/articles.htm for an idea of what works. Ezine publishers always need good copy!<br /><br /><br />Strategic Links: A steady 25% of my visitors come from strategic links we"ve gained over the last year. Every webmaster needs a strategy to get links on related sites! Although there are lots of ways to get links, three specific strategies work best for me. You can read about them at: http://bizweb2000.com/linking.htm .<br /><br /><br />Word of mouth: A steady 15% of all new gazette subscribers and customers I receive tell me that <div style='clear: both;'></div> </div> <div class='post-footer'> <div class='post-footer-line post-footer-line-1'> <span class='post-author vcard'> Posted by <span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://www.blogger.com/profile/06779520070757414712' itemprop='url'/> <a class='g-profile' href='https://www.blogger.com/profile/06779520070757414712' rel='author' title='author profile'> <span itemprop='name'>saebaryo</span> </a> </span> </span> <span class='post-timestamp'> at <meta content='http://webmasterbox.blogspot.com/2009/01/wheres-all-this-traffic-coming-from.html' itemprop='url'/> <a class='timestamp-link' href='https://webmasterbox.blogspot.com/2009/01/wheres-all-this-traffic-coming-from.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2009-01-29T06:14:00-08:00'>6:14 AM</abbr></a> </span> <span class='post-comment-link'> <a class='comment-link' href='https://webmasterbox.blogspot.com/2009/01/wheres-all-this-traffic-coming-from.html#comment-form' onclick=''> No comments: </a> </span> <span class='post-icons'> <span class='item-control blog-admin pid-265122521'> <a href='https://www.blogger.com/post-edit.g?blogID=4068764738376407616&postID=4204191426485428342&from=pencil' title='Edit Post'> <img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/> </a> </span> </span> <div class='post-share-buttons goog-inline-block'> </div> </div> <div class='post-footer-line post-footer-line-2'> <span class='post-labels'> </span> </div> <div class='post-footer-line post-footer-line-3'> <span class='post-location'> </span> </div> </div> </div> </div> <div class='post-outer'> <div class='post hentry uncustomized-post-template' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'> <meta content='4068764738376407616' itemprop='blogId'/> <meta content='2701094526861168403' itemprop='postId'/> <a name='2701094526861168403'></a> <h3 class='post-title entry-title' itemprop='name'> <a href='https://webmasterbox.blogspot.com/2009/01/targeted-traffic-for-pennies.html'>Targeted Traffic For Pennies...</a> </h3> <div class='post-header'> <div class='post-header-line-1'></div> </div> <div class='post-body entry-content' id='post-body-2701094526861168403' itemprop='description articleBody'> Targeted Traffic For Pennies...<br />What follows is a proven, step by step formula for driving highly targeted traffic to any website; for pennies.<br /><br />Targeted Traffic For Pennies...<br /><br />by Jim Daniels<br /><br />What follows is a proven, step by step formula for driving highly targeted traffic to any website; for pennies.<br /><br />Recently, I’ve been sampling new promotions methods to drive fresh traffic to my website. I had been reading quite a bit about goto.com and how other webmasters had been getting great results with it, so I decided to give it a try.<br /><br />In a nutshell, goto.com is a 'pay for rank' search engine. It allows website owners to bid on keywords related to their site. When users search on any term at goto.com they are presented with a list of sites, with the highest bidders appearing closest to the top.<br /><br />Based on my own experience, this site not only offers a great way to find things on the web, it offers a very inexpensive way to generate targeted traffic to any site. By following the details of my own goto advertising campaign, you should be able to emulate the excellent results I’ve had.<br /><br />Just a few weeks into my campaign, I am now generating between 85 and 100 visitors each day from goto.com. My costs are averaging about 4 bucks a day. As I continue to tweak my advertising (I’ll teach you how) I expect my numbers to double and possibly triple. But I’ll get to that in a minute. Let’s take things a step at a time...<br /><br /><br />Step 1: Open your own GoTo account.<br /><br />The first step is to visit http://www.goto.com/ and open an account. There is a minimum investment of $25 to become a goto advertiser. The way it works is simple... As an advertiser at goto.com, you bid on search terms relevant to your site. You have complete control over how much you pay on a per- click basis on each of those search terms. The higher your 'bid,' on each search term, the higher in the search results your site will appear. As GoTo proudly states, 'It’s targeted, cost-per-click advertising and you set the cost per click!'<br /><br /><br />Step 2: Decide how much a visitor is worth to you.<br /><br />You can do this by checking your current website stats. Add up your average number of monthly visitors and determine what percentage of them actually go on to become a customer. This can be tricky but it is an important step. Depending upon the average cost of your products or services, you should be able to come up with a ballpark figure as to what each visitor is worth.<br /><br />Example: If I’m converting one sale from every 100 visitors and my average sale is $100, then each visitor is worth about a buck. (Keep in mind, this does not take into account the lifetime value of a site visitor or customer.)<br /><br />Once you have an idea of how much each visitor is worth to you, write it down. You will use this number as a 'cap' on your bids. More on this later.<br /><br /><br />Step 3: Start a file on your computer with keywords pertaining to your site.<br /><br />Using any word processor, start typing anything and everything you can think of that pertains to your site. If you are selling pet supplies your list would look something like this...<br /><br />dog<br />cat<br />kitten<br />dog bone<br />collar<br />dog food<br />pet<br />pet supply<br /><br />(Don’t worry about pluralizing all your words. GoTo’s Search Pluralization feature analyzes your keywords and does this for you automatically.)<br /><br />Now before you tackle this step, I must inform you that this can be the most time-consuming part of your goto campaign. Why? Well, in order to really get the most from your campaign you’ll be making a list of at least 1000 keywords, or search terms. That’s right, I said one thousand. You don’t 'need' that many to get started with goto, but I tried bidding on a limited number of keywords and the results were nowhere near the cost- effectiveness of using a large list. A large list allows you to bid as low as a penny on 90% of your keywords. Even if 10% of them get a single click each day, you’re generating 100 visitors right there.<br /><br />Goto offers a 'suggested search terms tool' to help you: http://inventory.go2.com/inventory/searchInventory.mp<br /><br />When you type in a word there, you get a list of related search terms that were searched on last month at goto.com. I found their suggestion tool helpful, although it can still take quite a bit of time to compile a large list with it.<br /><br />Actually, I must admit I cheated on generating my own keyword list... As a registered member of The Challenge, I have access to a keyword generation script that generated literally 1200 terms for me in a few minutes. This tool saved me days of thinking and typing and quite frankly is worth the price of admission to the private site. (Especially if you are planning a goto campaign.)<br /><br /><br />Step 4: Write a title and description to go along with your keywords.<br /><br />When you place your bids at goto.com you will also be asked for the title of the URL you are submitting and a short description. It is important to write something brief, yet eye-catching. Remember, the main objective is to get people to click. Use of the words 'free' and 'you' can be very useful here. Stick to the tried and true classified advertising axioms but make an effort to stand out from the crowd. A good idea is to write something YOU would click on.<br /><br />You may want to write two or three of these titles and descriptions, especially if you plan to bid on keywords that cannot be directed to the exact same URL at your site. Ex: One of my bids was on the keywords 'free downloads' so I wrote a separate title and description for the software area of my site, http://bizweb2000.com/software.htm and submitted that specific URL.<br /><br />You can save time if you can write a description that covers your entire site and then link all your bids to your main URL. Although your traffic may not be as targeted when you do this, it is less time consuming than trying to break your site into specific areas. It all depends on your individual site and how much time you have to spend. (Remember, you can always adjust links once your account is online and drawing traffic.)<br /><br /><br />Step 5: Place your bids.<br /><br />Okay, you have a nice long list of keywords, along with titles and descriptions. Now it’s time to get your bids in! You do this at goto’s DirecTraffic Center. This is their account management tool, where you can add, modify, or delete your search listings, 24 hours/day, 7 days/week. You can also check your account balance, add money to your GoTo account, change your bids in real-time and view your activity reports. Once you’ve opened an account you just click https://secure.goto.com/s/dtc/center/ to log in.<br /><br />As far as actually placing your bids, there are basically two methods to utilize --manually (by hand) or by using the Excel spreadsheet they offer. This is a no-brainer. Go for the faster and more accurate spreadsheet option. It allows you to complete one form and email it to chgorder@goto.com for their review.<br /><br />Microsoft’s Excel is part of the Office Suite and many PC users have it, even though they may never use it. Although I had never opened Microsoft’s Excel program before, I was able to learn enough in about a half hour to get me through. Basic skills like repeating text and drag and drop of my keyword list were simple enough to figure out. Within an hour of downloading the spreadsheet they offer, I had a completed form ready with over 1200 keyword bids.<br /><br />An important topic to touch on here is the pricing of your bids. I suggest you price all your bids a one cent. (0.01) Since you will undoubtedly be submitting some keywords that are not currently being bid on at goto, why pay more per click than you have to. A penny bid will put you at the top on these keywords! Once your spreadsheet has been accepted and put online, you can then start adjusting for more traffic. (More on this in the next step.)<br /><br />Note: Make sure your spreadsheet does not contain off-topic keywords. Submissions are spot-checked and routinely refused if they contain keywords unrelated to your site.<br /><br /><br />Step 6: Adjust your bids.<br /><br />This is where knowing what a click is worth to you comes into play. At Goto.com’s DirecTraffic Center you can now adjust your bids in real-time. This area shows you your current ranking on each of the terms you’ve bid on and also tells you how much you need to bid to get to the #1 spot. What a tool!<br /><br />While I don’t recommend you go for number one with every bid I do recommend you try for a top 50 spot. As of the writing of this, each page returned on goto searches returns 40 sites. Getting your keywords on the first page or even the very top of the second can generate traffic.<br /><br />What has been working for me is this: As I go through my bids I adjust only the ones that I feel are highly likely to get searched on. If I can squeeze into the top ten on any of these by adding a few cents to the bid, I do it. Then, I make sure that the real common and super-busy keywords appear at least in the top 50.<br /><br />Example: The word 'business' was very popular and my penny bid had me at #153. I had received zero hits from that low position. So I bid just enough to move it up to the top 50 spot and bingo- six hits the next day. While you may be thinking that six hits is nothing, remember that I’m bidding on 1200 keywords. I’ve had time to adjust about 35% of them so far and I’m up to 100 visitors a day from goto.com. That’s over 3000 visitors a month and I’m far from done.<br /><br />As I mentioned, knowing what a click is worth to you comes in handy here. If each visitor to your site is worth say, .65, then set that as your limit, or cap. Bid up to that amount on any keyword, but not over it. This will ensure that your campaign remains profitable.<br /><br />As you make adjustments to your bids, you should visit the 'view stats' area of the DirecTraffic Center frequently. Checking your stats at least once each week will allow you to keep on top of your adjustments and maximize your traffic.<br /><br /><br />That’s it! An effective new traffic source for your site!<br /><br />In closing...<br /><br />While I’m not much for spending money on advertising, this new method is cheap and effective. Anytime you can get targeted traffic to your site for pennies, you need to take action.<br /><br />I’ve managed to get some excellent results with goto.com, even with the huge amount of competition in my industry. For other webmasters who are focused on less crowded niches, goto.com could be a goldmine of targeted business.<br /><br />Take this lesson plan and Goto it!<br /><br />* Article by Jim Daniels of JDD Publishing. Jim’s site has helped 1000’s of regular folks profit online. Check out their FREE 'how-to' cybermarketing assistance, free software, business opportunities, manuals, web services and more! Real money is being made on the net -- get in on it at: http://bizweb2000.com/ - Subscribe to their FREE, weekly BizWeb E-Gazette: freegazette@bizweb2000.com <div style='clear: both;'></div> </div> <div class='post-footer'> <div class='post-footer-line post-footer-line-1'> <span class='post-author vcard'> Posted by <span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://www.blogger.com/profile/06779520070757414712' itemprop='url'/> <a class='g-profile' href='https://www.blogger.com/profile/06779520070757414712' rel='author' title='author profile'> <span itemprop='name'>saebaryo</span> </a> </span> </span> <span class='post-timestamp'> at <meta content='http://webmasterbox.blogspot.com/2009/01/targeted-traffic-for-pennies.html' itemprop='url'/> <a class='timestamp-link' href='https://webmasterbox.blogspot.com/2009/01/targeted-traffic-for-pennies.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2009-01-29T06:14:00-08:00'>6:14 AM</abbr></a> </span> <span class='post-comment-link'> <a class='comment-link' href='https://webmasterbox.blogspot.com/2009/01/targeted-traffic-for-pennies.html#comment-form' onclick=''> No comments: </a> </span> <span class='post-icons'> <span class='item-control blog-admin pid-265122521'> <a href='https://www.blogger.com/post-edit.g?blogID=4068764738376407616&postID=2701094526861168403&from=pencil' title='Edit Post'> <img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/> </a> </span> </span> <div class='post-share-buttons goog-inline-block'> </div> </div> <div class='post-footer-line post-footer-line-2'> <span class='post-labels'> </span> </div> <div class='post-footer-line post-footer-line-3'> <span class='post-location'> </span> </div> </div> </div> </div> <div class='post-outer'> <div class='post hentry uncustomized-post-template' itemprop='blogPost' itemscope='itemscope' itemtype='http://schema.org/BlogPosting'> <meta content='4068764738376407616' itemprop='blogId'/> <meta content='6288264475921593571' itemprop='postId'/> <a name='6288264475921593571'></a> <h3 class='post-title entry-title' itemprop='name'> <a href='https://webmasterbox.blogspot.com/2009/01/state-of-search-engine-industry.html'>The State of the Search Engine Industry</a> </h3> <div class='post-header'> <div class='post-header-line-1'></div> </div> <div class='post-body entry-content' id='post-body-6288264475921593571' itemprop='description articleBody'> The State of the Search Engine Industry<br /><br />The State of the Search Engine Industry<br /><br />By Gabe Weinberg<br /><br />In February, an article in the periodical Nature estimated that there are 800,000,000 accessible web pages (up to 40% being duplicates). The Internet Software Consortium (www.isc.org) reports that as of July there are 56,218,000 registered host names (web.mit.edu is one), and Global Reach (www.euromktg.com/globstats/) reports that there are 204 million people who have used the Internet. That’s a lot of web sites and a lot of people. And it�s only going to bet bigger. Or, to quote an expert: 'And, for your information, you Lorax, I’m figgering on biggering and Biggering and BIGGERING and BIGGERING!!’’<br /><br />Search engines and web directories are trying to find useful and efficient ways to deliver all of these resources to people, but they have a long way to go. While they take their time, in the interim, I’ll inform you about what I know about the current state of things.<br /><br />A search engine like Altavista, (www.altavista.com) queries a huge database of web pages each time you click its search button. A web directory like Yahoo! (www.yahoo.com) hosts a collection of handpicked web sites grouped together in nice little categories. If you are looking for general topics (e.g. Education, Statistics), big name sites (e.g. 3Com), or just want to browse, then your best bet is a web directory. Otherwise, consult search engines. Yet it isn’t quite that simple. According to the Search Engine Showdown (www.notess.com/search/), search engines and web directories have a high proportion (25\%+) of unique links. In other words, what you find in one place, you won’t find in another.� Altavista appears to be the biggest search engine (304,066,986 pages from a search of ’+*’) despite independent analysis claiming they are a close second to Fast Search (www.alltheweb.com with 200,000,000+ pages and counting). Then there is Northern Light (www.northernlight.com with 150,000,000+ pages) and Google! (www.google.com with 90,000,000+ pages). But size isn’t all that counts. Most search engines have a cryptic formula to rank pages based on titles, text and Meta tags (and my Dad thinks money is complicated). Nevertheless, explaining the Web based on this analysis is insufficient as some revolutionary ideas have just entered the market. Google! ranks sites based upon how many other sites link to them. In other words, if Webmasters think a site is good enough to link to, then it probably is. Direct Hit (www.directhit.com) ranks sites based on user input, i.e. what people actually click on when they search. Thus, while old engines like Altavista only get bigger, Google potentially gets better as Webmasters update their sites and Direct Hit gets better as people use it.<br /><br />Of course, just because you know where to search doesn’t mean you know how to search. I suggest searching as specific as you can (narrow your search) and also trying synonyms on separate searches. You can also usually put a ’+’ before a word or phrase something in �quotations� and the engine will require that word to be present in all listed pages.<br /><br />Finally, new ideas concerning how to bring information to the end user are slowly appearing. Ask Jeeves! (www.ask.com) tries to intelligently parse user questions and www.about.com is a web directory run by third-party individual experts. Look for more such third-wave search engines in the future...<br /><br />P.S. www.searchterms.com reports the top ten searches are mp3, hotmail, sex, warez, britney spears, yahoo, snes roms, pokemon, chat and ebay; and www.searchwords.com reports the same top ten are mp3, hotmail, warez, n64 roms, chat, icq, xxx passwords, xxx, greeting cards, and ebay.<br /><br />Copyright � 1999 by Gabe Weinberg <div style='clear: both;'></div> </div> <div class='post-footer'> <div class='post-footer-line post-footer-line-1'> <span class='post-author vcard'> Posted by <span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://www.blogger.com/profile/06779520070757414712' itemprop='url'/> <a class='g-profile' href='https://www.blogger.com/profile/06779520070757414712' rel='author' title='author profile'> <span itemprop='name'>saebaryo</span> </a> </span> </span> <span class='post-timestamp'> at <meta content='http://webmasterbox.blogspot.com/2009/01/state-of-search-engine-industry.html' itemprop='url'/> <a class='timestamp-link' href='https://webmasterbox.blogspot.com/2009/01/state-of-search-engine-industry.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2009-01-29T06:12:00-08:00'>6:12 AM</abbr></a> </span> <span class='post-comment-link'> <a class='comment-link' href='https://webmasterbox.blogspot.com/2009/01/state-of-search-engine-industry.html#comment-form' onclick=''> No comments: </a> </span> <span class='post-icons'> <span class='item-control blog-admin pid-265122521'> <a href='https://www.blogger.com/post-edit.g?blogID=4068764738376407616&postID=6288264475921593571&from=pencil' title='Edit Post'> <img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/> </a> </span> </span> <div class='post-share-buttons goog-inline-block'> </div> </div> <div class='post-footer-line post-footer-line-2'> <span class='post-labels'> </span> </div> <div class='post-footer-line post-footer-line-3'> <span class='post-location'> </span> </div> </div> </div> </div> </div></div> </div> <div class='blog-pager' id='blog-pager'> <span id='blog-pager-newer-link'> <a class='blog-pager-newer-link' href='https://webmasterbox.blogspot.com/' id='Blog1_blog-pager-newer-link' title='Newer Posts'>Newer Posts</a> </span> <a class='home-link' href='https://webmasterbox.blogspot.com/'>Home</a> </div> <div class='clear'></div> <div class='blog-feeds'> <div class='feed-links'> Subscribe to: <a class='feed-link' href='https://webmasterbox.blogspot.com/feeds/posts/default' target='_blank' type='application/atom+xml'>Posts (Atom)</a> </div> </div> </div></div> <div id='footer-wrapper'> <div class='footer section' id='footer'><div class='widget HTML' data-version='1' id='HTML1'> <div class='widget-content'> <script type="text/javascript"><!-- google_ad_client = "pub-9208994768791904"; google_ad_host = "pub-1556223355139109"; google_ad_host_channel="00000"; /* 160x600, ถูกสร้างขึ้นแล้ว 1/29/09 */ google_ad_slot = "3099282839"; google_ad_width = 160; google_ad_height = 600; //--> </script> <script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript"> </script> </div> <div class='clear'></div> </div></div> </div> </div></div> <div id='main-bot'></div> <!-- placeholder for image --> </div> <script type="text/javascript" src="https://www.blogger.com/static/v1/widgets/4033524873-widgets.js"></script> <script type='text/javascript'> window['__wavt'] = 'ACvIOeBWx8MnX5lS13FtLZVc923S:1786001876457';_WidgetManager._Init('//www.blogger.com/rearrange?blogID\x3d4068764738376407616','//webmasterbox.blogspot.com/2009/01/','4068764738376407616'); _WidgetManager._SetDataContext([{'name': 'blog', 'data': {'blogId': '4068764738376407616', 'title': 'Free tip\x26amp;khowledge for webmaster', 'url': 'https://webmasterbox.blogspot.com/2009/01/', 'canonicalUrl': 'http://webmasterbox.blogspot.com/2009/01/', 'homepageUrl': 'https://webmasterbox.blogspot.com/', 'searchUrl': 'https://webmasterbox.blogspot.com/search', 'canonicalHomepageUrl': 'http://webmasterbox.blogspot.com/', 'blogspotFaviconUrl': 'https://webmasterbox.blogspot.com/favicon.ico', 'bloggerUrl': 'https://www.blogger.com', 'hasCustomDomain': false, 'httpsEnabled': true, 'enabledCommentProfileImages': true, 'gPlusViewType': 'FILTERED_POSTMOD', 'adultContent': false, 'analyticsAccountNumber': '', 'encoding': 'UTF-8', 'locale': 'en', 'localeUnderscoreDelimited': 'en', 'languageDirection': 'ltr', 'isPrivate': false, 'isMobile': false, 'isMobileRequest': false, 'mobileClass': '', 'isPrivateBlog': false, 'isDynamicViewsAvailable': true, 'feedLinks': '\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Free tip\x26amp;khowledge for webmaster - 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